6 mins

The thing is with… Customer Experience

Now – The Customer is always right. I’m not talking about a diner insisting he didn’t order the clam chowder. Or justifying some archaic customer service mantra. I’m referring to the fact that nowadays, consumers are empowered and making their own decisions – right or wrong – about what they want and how they want ...

4 mins

The thing is with… Little Piggies.

This little piggy went to market… “Hi James, well you see we have been developing this product now for the past 12 months, so we really want to make sure we give it a good launch…” Every week I get told this. Every week it makes me want to squeal. This little piggy stayed at ...

4 mins

The thing is with… The News

My Great Uncle Ernie got out of his chair at 9:59pm, grabbed the TV remote and announced, “I don’t watch the news anymore… it’s too depressing.” He had a point. Studies show that bad news now outweighs good news by 17:1. The prospect of sitting through half an hour of hell before bedtime is going ...

5 mins

The thing is with… Robbing a Bank.

I want to do a crime. I’m not talking about stuffing a few extra low value items in a bag at a Tesco’s self scan Anthony Worrall Thompson style… I want to rob a bank. I don’t want to harm anyone or anything, just blow-up a safe and make off with the swag, preferably after ...

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