4 mins

The thing is with… Little Piggies.

This little piggy went to market… “Hi James, well you see we have been developing this product now for the past 12 months, so we really want to make sure we give it a good launch…” Every week I get told this. Every week it makes me want to squeal. This little piggy stayed at ...

4 mins

The thing is with… The News

My Great Uncle Ernie got out of his chair at 9:59pm, grabbed the TV remote and announced, “I don’t watch the news anymore… it’s too depressing.” He had a point. Studies show that bad news now outweighs good news by 17:1. The prospect of sitting through half an hour of hell before bedtime is going ...

5 mins

The thing is with… Robbing a Bank.

I want to do a crime. I’m not talking about stuffing a few extra low value items in a bag at a Tesco’s self scan Anthony Worrall Thompson style… I want to rob a bank. I don’t want to harm anyone or anything, just blow-up a safe and make off with the swag, preferably after ...

3 mins

The thing is with… Brand Relevance

Last week Google became the world’s most valuable brand. 16 years ago, it wasn’t even incorporated. Turns out the average lifespan of a company listed on the S&P 500 today is now also just 16 years – having decreased by more than 50 years since the 1920s. The pace of change is accelerating, disrupters can ...

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