6 mins

The thing is with… Selfies

Stood in front of a Mayan ruin recently, with camera tilted just so. Careful to juxtapose a hint of modern day paraphernalia in reconstructing the perfect ubiquitous square crop… …when the absurdity of it strikes me: why am I recording this subject in a way which thousands have done, arguably much better, before me? And ...

7 mins

The thing is with… Working 9 to 5

It’s true that the earth orbits the sun in about 365 days and it takes 23 hours, 56 minutes, and 4.09 seconds to turn completely on its axis — but surely, in today’s mobile, 24 hour, always on society we can find a better way to split this time up? After spending all night watching the entire ...

6 mins

The thing is with… Customer Experience

Now – The Customer is always right. I’m not talking about a diner insisting he didn’t order the clam chowder. Or justifying some archaic customer service mantra. I’m referring to the fact that nowadays, consumers are empowered and making their own decisions – right or wrong – about what they want and how they want ...

4 mins

The thing is with… Little Piggies

This little piggy went to market… “Hi James, well you see we have been developing this product now for the past 12 months, so we really want to make sure we give it a good launch…” Every week I get told this. Every week it makes me want to squeal. This little piggy stayed at ...

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