4 mins

The thing is with… The Youth Today

YOUTHTODAY

Ok, so which of these do you remember: W)* ….watching Bill and Ben and playing Hopscotch?  (Vinyl) X) …watching Bananaman and playing on the Commodore 64? (VHS) Y) …watching Peppa Pig and playing XBox One? (iPhone) *(the  second lot of Baby Boomers, we’re calling them W) Suddenly, I’m old. Not because of the few grey ...

2 mins

The thing is with… The Ad Agency Model

Agency_Pricing

Like many other blissfully ignorant businesses before them, agencies haven’t changed fast enough and are now dying, some might argue they’re already dead. What, no? WPP made more than £1bn in pre-tax profits last year?! Sure, but look at how they did it, even Sir Sorrell admitted that despite matching the record breaking year before, that ...

3 mins

The thing is with… Customer Service

JO customer service

It’s all in the bag… I’m in WHSmith, which as far as I can work out, exists solely to cater for a niche market of middle aged men (who don’t have an iPad); who decide that morning they fancy a new hobby and immediately need to read a magazine about it. …So here I am. ...