Cafecreate was set up in 2001 – over the years it has worked with many recognisable names, supporting them to execute their marketing strategies in creative and engaging ways. Today, with a digital focus, it continues to provide powerful design and integrated campaign solutions for innovative brands – usually working with those in the tech, finance and professional services space.
Over the last three years my interests have also led to me supporting the start-ups and innovators who are looking to make their own mark. With the support of Cafecreate I help both entrepreneurs and new ventures to reach and form connections with their customers. With lower barriers to entry and a switched on audience there’s never been a better time for them to succeed.
Working closely with these starts-up allowed me, and several key members of my team, to take a more early-stage, strategic approach. We transferred this highly collaborative process across to the established brands of our clients.
The result? We discovered that not only could we take great products to market but that we could make the response to them exceptional.
Working closely with brands it’s obvious that the objective of communication hasn’t changed – the way it is achieved has. Through our journey we developed more than a creative process for Cafecreate – we had created a unique go to market methodology – I’ve called it The Observer Effect.
The Observer Effect
New Venture: Go to Market Consultancy
15 Years: Digital Solutions and Experiences
Founder and Creative Director
Seed Funded: Social Trading App
Seed Funded: Influence Profiling
Seed Funded: News App
Pre-Launch: Audio Broadcast Platform
Launched (TechStars): Next-generation electronic mail
Adviser and Investor
– CASE STUDIES –
SAXO CAPITAL MARKETS